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A walk through India’s rich history and culture at “ARTH – A CULTURE FEST”

The second season of Cultural Festival – ARTH recently concluded at JLN Stadium, New Delhi.  It was held from 21st Feb to 23rd Feb 2020, and celebrated India’s rich culture. Arth was organised in its first edition in 2019 at Kolkata, and is an annual event to celebrate the essence of Indian thought and philosophy by bringing together close to 200 scholars, writers, artists and artisans from across India and the globe as participants. The second edition included varied activities, including cultural performances, workshops, visual art installations, live art, etc. Exclusive sessions were also been curated for children, comprising of creative workshops.

The National edition of Arth, the Culture Fest in Delhi also celebrated India’s rich culture with participation of Scholars, philosophers, writers, artists and artisans from across India.

India is a country that inspires mystique and charms millions to travel experience and even study the thorough net of intricately woven culture. Diverse, yet accommodating of the differences, India is a concoction of notes that play a beautiful melody. A country where languages have dialects, attires have draping permutations, and even the food has hints of flavours that distinguish it from different geographical regions. And an exploration of individuality through this elaborate mesh, following the path back to your roots, to find the true meaning of existence was experienced at ARTH. Through this festival, organizers aimed to Rediscover, Reconnect with and Revisit India through art, culture, literature, politics, and society.

Among the prominent Indian names who spoke at the festival included Sonal Mansingh, Lord Meghnad, Ruskin Bond, Abhijit Iyer Mitra, Abhinav Prakash, Anand Ranganathan, Anuj Dhar, Anuraag Saxena, Ashwin Sanghi, Baijayant Jay Panda, David Frawley, DK Hari, Dushyanth Sridhar, Hari Kiran Vadlamani, Hema Hari, Hindol Sengupta, Jairam Ramesh, Kishwar Desai, Madhavi Mudgal, Madhu Khanna, Methil Devika, Meenakshi Jain, Nagaraj Paturi, Rahul Easwar, Radhakrishnan Pillai, R Jagannathan, Sampadananda Mishra, Sanjeev Sanyal, Saradindu Mukherji, Yogini Shambhavi, Shefali Vaidya, Shovona Narayan, Shyam Bhat, Sundeep Bhutoria, Syed Salman Chishty, Trupti Desai, and Vivek Agnihotri.

The second season also included performances by legendary artistes like Bhai Manohar Singh, Euphoria, Gurdas Mann, Kumar Vishwas, Mame Khan, Mohanakrishnan, SinamBasu Singh, Qutbi Brothers, and Shubha Mudgal. Also, Nartaki Natraj, the first Transwoman to receive Padma Award was one of the performers.

Shreyasi Goenka, Founder, and Director, Arth, said: “At Zee, we are focused on keeping alive the meaning of Indian culture. It’s in our DNA. Through Arth, we want to inspire people to look inward and discover what we as Indians stand for, what we are forgetting, what we criticise and why and ultimately, how we can all move forward. The second season of Arthin Delhi aimed to bind us together by discovering our common ethos.”

Dr Vikram Sampath, Festival Director, Arth, said: “Arth is a festival to truly understand the extent of India’s cultural evolution. Arth – through lectures, panel discussions, concerts, and performances – will contextualise a lot of this traditional knowledge to modern times. The festival aims to be the definitive platform to help attendees deep dive into India’s culture.”

Swaroop Banerjee (COO, Zee Live) said, “Arth – A Culture Fest was the first brand launched by Zee LIVE. The country has witnessed a plethora of literature festivals, but Arth managed to carve its niche and firmly took shape as the country’s first multiregional culture festival. The teams have worked together to make this a truly integrated offering by us in this space.”

Arth is a Culture Fest, an Intellectual Property of ZEE. Arth isn’t merely a festival, but a culture quest that will keep alive the meaning of our culture. This festival focuses on literature, culture, society, music, traditions, history and art. Arth is a platform for lovers of art and culture to learn and celebrate Indian culture across all its dimensions.

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