Further strengthening its Omni-channel strategy, Cantabil Retail India Ltd. one of India’s leading apparel brands made good use of the lean times during COVID-19 and devised its strategies to venture in the e-commerce marketplace, by entering into a venture with Flipkart, Amazon, Snapdeal and Paytm. With a total of 300+ stores across the country, this is the brand’s first among a series of online-retail initiatives that would be announced over the next year.
Talking about the growth strategy, Deepak Bansal, Director, Cantabil said “As we strengthen our presence both online & offline, we will continue to do whatever it takes to be there for all our customers, employees and other stakeholders. From a business perspective, we are continuously evaluating our ways to scale up cost-effectiveness and improve efficiency levels. While the pandemic has impacted both consumer behavior and demand, we strongly believe that with trust and confidence that the brand has garnered over 20 years, we will surely come out stronger and stand in good stead.”
Cantabil also unveiled its Spring Summer ’20 collection which features an extensive mix of formal-wear, casuals & ultra-casual clothing for men, women and children on all the e-commerce platforms. The collection is also available across all the Cantabil stores.
Sharing details about the impact of COVID 19 on the retail industry Mr. Shivendra Nigam, CFO, Cantabil said, “E-commerce will play a pivotal role post-COVID for the retail sector, as it will play a key role in maintaining market equilibrium. It is expected to bring back the sales for numerous retail players and for us it would definitely be one of the key growth drivers moving forward.”
Adhering to the guidelines issued by the Central and State governments, as well as with the permission from local authorities, Cantabil re-opened all its exclusive brand stores in the orange and green zones across the country. All the stores were rigorously sanitized before restarting the business, the brand also rolled out a Standard Operating Procedure (SOP) to ensure the well-being of both staff & customers.
Cantabil Retail India Ltd. is a public listed company under both National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). The company is in the business of designing, manufacturing, branding, and retailing of apparel under the brand name of CANTABIL. They have a network of 300 exclusive retail outlets & employee strength of approx. 2500 spread across India. The Company started its garments manufacturing and retailing business in the year 2000 and opened its first Cantabil store in New Delhi. The CANTABIL brand offers the complete range of formal-wear, party-wear, casuals & ultracasual clothing for Men and Women in the middle to high-income group. In the last 20 years, CANTABIL has become a complete family wear brand with the addition of women’s wear segment in 2007 and kid’s wear in 2018. Sales of the Company were Rs. 290 Cr. in the fiscal year 2018-19. The company also caters to men’s segment in accessories like under-garments, ties, belts, socks, caps, and handkerchief, etc.