Deviating away from the usual and boring Tech events, MediaTek, the world’s 4th largest global fabless semiconductor company that powers more than 1.5 billion devices a year, wanted to make technology more accessible and understandable for everyone through its MediaTek Technology Diaries series. It was an interactive, informative yet fun series aimed at demystifying the newest technologies that are transforming our daily lives.
Yes guys, these Tech gadget launch events or technical sessions recently had become so boring that I used to start avoiding these events. They keep you waiting for hours and the only thing that happens at these events is blah blah from some officials from the brand and its marketing partners, and then an invitation to go and queue up for uch or snacks.
But I was really happy to attend the inaugural session of Technology Diaries held in New Delhi where popular entertainer RJ Naved gave the common man’s perspective on future technologies and demystifies the concepts of next generation technology – like AI, 5G & NB-IoT with a dash of humor. This was in tune with MediaTek’s philosophy of making great technology available to everyone so we can all connect more easily to the things that shape our everyday lives, enhance and enrich it, make us smarter and healthier.
MediaTek is committed to delivering the latest technologies across a range of products and solutions. From the mobile industry and automobile sector to health, entertainment and next generation wearables, MediaTek’s innovations allow consumers and businesses to do more of what they want. The upcoming and current products of MediaTek use technologies like AI, 5G, NB-IoT to empower people to change the world. MediaTek is also empowering industries with innovative Bluetooth and cellular connectivity solutions to meet the needs of government, utility, retail, agriculture, transportation, asset tracking and many others.
According to Kuldeep Malik, Director- Corporate Sales, MediaTek India, “Consumers may not know it, but our chips and technology are an integral part of daily lives. You will find us in 20 percent of homes globally and nearly 1 of every 3 mobile phones is powered by MediaTek. MediaTek chips power next-generation smartphones, tablets, TVs and voice assistants and all kinds of intelligent devices to transform how people interact with each other and the world around them. A new category of devices is driving features and consumer expectations forward with advancements in power, performance, AI, and connectivity. With the Technology Diaries we want to help the less savvy consumers understand and be comfortable using these technologies to their advantage.”
MediaTek is also transforming how people interact with their home through leading connectivity and multimedia technologies fueling a revolution in home entertainment products through processors and chips powering the next generation of home entertainment devices, Smart TVs and connected audio devices. This makes MediaTek the leading company by unit volume in several segments, including digital television, optical storage, and DVD/Blu-ray/CD players.
At the MediaTek Technology Diaries, MediaTek also discussed technologies like Narrow-Band IoT (NB-IoT) which is a 3GPP standardized cellular based low power wide area technology and is potentially part of the ‘5G’ era of connectivity, and MediaTek NeuroPilot with its heterogeneous computing capabilities such as CPUs, GPUs and APUs (AI processing units).
MediaTek is leading the Edge-AI Technology revolution by creating an ecosystem of Edge-AI hardware processing with comprehensive software tools.
MediaTek also possesses a best-in-class display enhancement technology called MiraVision. MediaTek MiraVision is designed to improve visual quality for smartphones by intelligently altering picture attributes such as hue saturation, brightness, resolution and frame-rate.
Another vertical in which MediaTek has been empowering lives is the automotive sector. Autus, the suite of automotive and automated driving solutions, uses artificial intelligence, mmWave, machine learning, and advanced visual processing solutions and technologies to deliver the latest in navigation and infotainment innovation. Automated driving is the next frontier for MediaTek and this chip changes everything under the hood.
MediaTek Inc. is a global fabless semiconductor company that enables 1.5 billion connected devices a year. They are market leaders in developing innovative systems-on-chip (SoC) for mobile device, home entertainment, connectivity and IoT products. Their dedication to innovation has positioned them as a driving market force in several key technology areas, including highly power-efficient mobile technologies and advanced multimedia solutions across a broad range of products such as smartphones, tablets, digital televisions, OTT boxes, wearables and automotive solutions. MediaTek empowers and inspires people to expand their horizons and more easily achieve their goals through smart technology. We call this idea Everyday Genius and it drives everything we do.