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TVC campaign featuring FURO Sports Shoes n brand ambassador Shahid Kapoor

Since its inception in 1997, Leayan Global Pvt. Ltd, part of RSPL has earned a respected name in the leather industry. Red Chief, the brand of Leayan Global Pvt. Ltd- the leading leather footwear in India was launched to meet the growing demand for branded high-quality leather footwear at an affordable price. The company is a complete leather and footwear manufacturer with its own tannery and two manufacturing plants.

The brand recently launched sports shoes under the name FURO Sports Shoes and has roped in the heart-throb Shahid Kapoor. Shahid needs no introduction as a Bollywood star and he has joined the brand as their brand ambassador and has also launched their campaign in a youth-enticing TVC.

In the TVC, Shahid is seen running, walking, jumping, and grooving to a rather catchy beat of kabbadi- kabbadi with a finish that encourages viewers to ‘kass ke pakad, jam ke jakad’. The film is the opening act of a campaign that wants to focus on promoting shoes that allow you to get everyday life with élan. Elaborating on a Hi-Grip technology that allows easier and better grip on surfaces, FURO Sports is aspiring to transform the space of athleisure lifestyle.

Manoj Gyanchandani, the Managing Director, commented, “Our goal is to take athleisure lifestyle and sportswear shoes to the next level. Nowadays, it’s all about fashion – but the function is equally important. Our shoes have been designed keeping optimum usability in mind, without compromising on style and comfort.”

“We are confident, adventurous, and courageous. This campaign is a reflection of who we are and this campaign is our way of enlightening people on the importance of having control – be it while walking, running, trekking or in life – and hope by watching it, they too feel like having that grip”, This campaign is being promoted across digital media, Print, Cinema, TV, outdoor & enhanced visibility at multi-brand outlets, Rahul Sharma, Senior General Manager, shared.

“FURO Sports is all about living the adventurous life but with comfort. I mean, it is important to walk through life with a good grip and a great pair of shoes!” Shahid Kapoor added.

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