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FITTIFY, the Healthy-Gourmet range

Industry leaders in the healthy edible oil sector for over the last thirty years, Marico Industries Limited recently launched ‘Saffola FITTIFY Gourmet’ to fulfill the demands of health-conscious consumers. Saffola is a health care brand that is already famous for its range of everyday Heart Healthy Foods and Services that are easy, effective, and enjoyable. And now, they have added the gourmet touch to it. The entire range of products under FITTIFY is also available online.

I came across the brand as I was searching through the web for Green coffee. The website of ‘Saffola FITTIFY Gourmet’ offered a variety of flavored green coffee. Other products by this brand included a range of one-of-a-kind healthy gourmet products that bring together the best of health combined with a taste for a slimmer fitter life. To add icing to the cake the range has been curated by Chef Kunal Kapur and created by many expert nutritionists that enables you to get fit & slim the healthy way.

It is one of the best eCommerce websites that I have come across in the past few years. The website opened at lightning speed, placing an order was simple and also the delivery was fast. My orders were delivered within 48 hours to my doorstep.

The products are curated thoughtfully keeping in mind the impact they have on one’s well-being- the raw material, and formulas used in the products have a deep-rooted significance in traditional Indian kitchens.

You can choose from FITTIFY’s collection of healthy gourmet products. The portfolio currently comprises an interesting range of Immunity Boosters, Green coffee, Olive oil, Apple Cider Vinegar, Cereals, Shilajit, Hi-Protein Meal Soups and HI Protein Slim Meal Shakes, Peanut Butter in an array of exotic and delicious flavors, and various Vitamins and Supplements. The products are gluten-free and have no added preservatives, no artificial colors, or flavors. The convenient packaging and ease of consumption help overcome issues like busy schedules and meal prep times.

 

Commenting on the launch, Sanjay Mishra – Chief Operating Officer (COO), India Sales & Bangladesh Business, Marico Ltd. said, “In a time where health has become a priority, today’s contemporary consumers are making an effort to create a healthy lifestyle through regular workouts or diet. Taking cognizance of this, we have launched the Saffola FITTIFY Gourmet range, designed to seamlessly fit into their daily routine while s allowing them to get healthier the right way.”

Most of the products are available in modern trade outlets such as Godrej Nature’s Basket, and others across major cities and e-commerce portals such as Amazon, Flipkart, and Big Basket.

About Marico Limited is an Indian multinational consumer goods company providing consumer products and services in the areas of health, beauty, and wellness. The company was launched in 1974 by Harsh Mariwalam who envisioned a branded FMCG market for coconut and refined edible oils in small consumer packs.

Today Marico is one of India’s leading consumer products companies in the global beauty and wellness space.  Marico’s portfolio of brands includes Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Coco Soul, Revive, Set Wet, Livon and Beardo, and Just Herbs. Headquartered in Mumbai, they are present in over 25 countries across emerging markets of Asia and Africa. They operate seven factories in India, located at Puducherry, Perundurai, Jalgaon, Guwahati, Baddi, and Sanand.

 

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