Cinematic Tourism commonly known as Film tourism, or film-induced tourism, is a niche form of tourism that is induced because of its appearance in films and television series. Seeing iconic, beautiful, and amazing places on screen is definitely a driver of both local and international tourism. Films are an important source of information about the formation of the mental image of tourist destinations.
Gujarat is blessed with myriad tourist attractions from scenic beaches to languid hill stations, spiritual sanctuaries to the great UNESCO World Heritage sites, expansive white salt desert to forests with rich bio-diversity, Indus Valley archaeological sites to India’s first Smart City to India’s First UNESCO World Heritage Site, Legacy of Gandhi, Buddha and Sardar Patel to the Navratri revelry and so many more.
Sensing the right opportunity, Gujarat Tourism recently announced the very first of the state’s Cinematic Tourism Policy or scheme in presence of the Hon’ble Chief Minister of Gujarat, Hon’ble Tourism Minister of Gujarat, and a special guest appearance by the well-known face of the Bollywood film industry Mr. Ajay Devgn on 10th September,2022 at Ahmedabad, Gujarat.
The State has planned to leverage its vibrant culture, archaeological heritage sites the world’s tallest statue – Statue of Unity (SOU), long coastline and great white salt desert, well-developed infrastructure, and connectivity, and exploit proximity to the world’s largest film-producing industry i.e. Bollywood. Adding to it, the amicable populace, Well-developed infrastructure, connectivity, and better law & order situation give an edge to the state and now the state aims to establish Gujarat as a leading state for filmmakers across the world in all languages.
During the policy launch Mr. Ajay Devgan’s firm NY Cinemas LLP, Mr. Kumar Mangat, Laxmi films, and Bollywood Hub inked four MoUs worth INR 1020 Crore with Gujarat Tourism for the development of film Infrastructure and film production.
“Using cinema, we want to become one of the leaders in tourism in India. Our vision is to promote and develop an ecosystem for film production. This policy aims to promote various destinations, showcase the culture and heritage of Gujarat, and encourage private participation in film infrastructure,” said Hareet Shukla, Secretary of the tourism department while speaking at the event.
In the policy declared on Saturday, the state government has proposed a number of financial incentives for feature films, brand-affiliated films, documentaries, web series, TV serials, and mega-film events. Dubbed versions will not be eligible for incentives. Those films or web series derogatory to Gujarat, its culture, people, or places will also not be eligible for any incentives.
The policy also encourages private participation in the development of film cities, film and television studios, film processing labs, film training institutes, and post-production facilities.
About the Policy
- The Policy will enhance entrepreneurial opportunity and employability of the youth within the state thereby leading to socio-economic growth and development of the state.
- It is the first policy that will be driven under the direct control and intervention of the Hon’ble Chief Minister of the State.
- The policy does not require any minimum number of shooting days within the state to become eligible for the incentive.
- The policy will strengthen the single window system that will not only ease the process of filmmaking within the state but digitize the entire incentive application process and investors can apply for the incentive with a single click.
- All filmmakers in India and across the globe are welcome to shoot here in the land of festivals – Gujarat.
Thereby, the cinematic Tourism Policy of Gujarat will definitely create attractive opportunities for Cinema and the development of film-related infrastructure for citizens of the country. The shooting of all kinds of motion pictures right from Films, Television Serials, Web Series, and Documentaries to big-budget and mega film events shall be covered for financial and non-financial incentives.
No doubt Gujarat holds the immense potential to attract filmmakers and tourists from worldwide for varied reasons, Shri Bhupendra Patel, Hon’ble Chief Minister of the state highlighted. The Film Facilitation Cell is also established to provide administrative support, liaison with other departments, and quick redressal for stakeholders.