Team Exatraveller recently experienced beauty treatment from one of the leaders in the Home Salon services industry, Yes Madam and was thoroughly satisfied with the professionalism of the company. The staff was well trained who used company packed mono-dose sachets of beauty products.
Yes Madam, in fact is India’s most affordable Home Salon Start-up and has its headquarters at Noida. They started operations in 2016 during the startup boom with a few services like beauty treatment, cooking etc. But after an initial trial period, they continued with the beauty salon operations only from Noida in March 2017. Today they have a setup where they train prospective service providers who then go back to their allotted areas in Delhi, Noida, Ghaziabad, Gurugram, Faridabad and Greater Noida and provide services. They work with 250+ beauticians on a profit sharing basis.
The concept of Salon at Home is a brainchild of two brothers, Mayank and Aditya, who left their well-paid jobs to start this home salon venture. The idea behind starting the platform came about when co-founder Aditya went to a salon for a facial and though the inexperienced beautician burnt his skin, he still was charged exorbitantly. Unable to understand the pricing system, Aditya researched about the products and their pricing in market. He felt that there was a dire need of transparency in the system as the consumers were getting fooled by these salons. With an aim to bring more transparency in the salon industry where customers will be aware of the pricing they pay, they started Yes Madam.
Today they have a user rating of 4.6 on android app which has been downloaded over one lakh number of times. They get about 9000+ orders per month which generate revenue of approx INR 1.2 cr. The future plans include setting of franchises and opening up centers in markets like Lucknow, Jaipur, Pune, Mumbai, and Chandigarh. The Lucknow chapter is slated to begin operations from first week of March 2019.
Keeping in mind the hygiene and quality issues at salons, the company uses products from various topnotch beauty brands like O3+, Sara, VLCC, Lotus, Vedic Line, Rica wax, Loreal, Inatur, INOA, Majirel, Ozone etc. In order to ensure the quality and avoid refilling or tampering, they use sealed mono doses (for one-time use) of beauty products. The required dose of products is unsealed by beauticians in front of the customer.
The costing works on a unique per Minute pricing concept of INR 6-12/minute plus the product cost. The total package cost covers service and product charges. If a customer wants to reduce the cost further, they can opt to bring their own products and just pay for the services.
There are other operators too in the mushrooming market of Home driven salon services. There is a steep upward movement in demand owing to change in consumer lifestyle. Many websites and Apps are running in markets which are providing Beauty Services at home, like Urban Clap, Vanity cube, House joy, At Home diva etc.
Yes Madam currently ranks 2nd in the industry.
Currently the company is offering Nine Services -Beauty, Male massage, Female massage, Facial Treatment, Slimming, Pre Bridal Packages, Makeup, Hair Care, Bridal, Mehandi.
Prices are different for every service
|Beauty||Rs.6 per minute|
|Massage||Rs. 10 per minute|
|Slimming & Wellness||Rs.12 per minute|
|Make Up||Rs.10 per minute|
|Facial Treatment||Rs.15 per minute|
|Hair Care||Rs. 10 per minute|
|Mehandi||Rs.10 per minute|