Recently I was part of a historic launch event by Realme, the Chinese Smartphone company. Imagine a brand barely four months old and launching its 3rd and 4th models together at a glittering event at today’s Youth hub, the Amity University in Noida.
The event itself had a tagline – “Proud to be young” and what else could be more apt for an young brand to go out and mix with the youth of our country.
Yes the, Chinese smartphone maker Realme is now four smartphones old with its latest launches of the Realme 2 Pro and Realme C1. This means that Realme is now present in every category of the competitive budget smartphone market. Earlier in the year we saw the introduction of Realme 1 and 2, two similar phones with different processors and cameras which feed the sub-Rs 11,000 category. With the new models, Realme C1 will certainly give Redmi 6 a tough time, and Realme 2 Pro will be the toughest competitor of Xiaomi’s Redmi 6 Pro and Mi A2.
Oppo’s sub-brand Realme now has the first notched display phone by the company. The Dewdrop notch allows the device to have a bigger display and smaller bezels than before.
Speaking at the launch of Realme 2 Pro, Madhav Sheth, Chief Executive Officer, Realme India, said, “With our first offering in the mid-range segment, we bring to you Realme 2 Pro, packed with a powerful processor, dewdrop full screen, superlative photography experience and much more, furthering our product philosophy of Power meets Style. We are a 1 million+ brand now in less than 4 months which we have achieved with just two phones in the market. We have entered markets like Indonesia, Vitenam, and entering UAE in November. By early next year, we will be having 10 global markets.”
Sky Li, Global CEO of Realme, said, “I have been deeply touched by the love and strong support our fans have shown for Realme. We will continue to bring more beautiful designs, high-quality products and exceptional services especially for Indian youth.”
The new Realme 2 Pro smartphone comes with a 6.30-inch touchscreen display with a resolution of 1080 pixels by 2340 pixels at a PPI of 409 pixels per inch. The Realme 2 Pro is powered by 1.8GHz octa-core processor and it comes with 8GB of RAM. The phone packs 128GB of internal storage that can be expanded up to 256GB via a microSD card. As far as the cameras are concerned, the Realme 2 Pro packs a 16-megapixel (f/1.7) + 2-megapixel (f/2.4) primary camera on the rear and a 16-megapixel front shooter for selfies. The Realme 2 Pro is powered by a 3500mAh non removable battery. It measures 156.70 x 74.00 x 8.50 (height x width x thickness) and weighs 174.00 grams.
The Realme 2 Pro is a dual SIM (GSM and GSM) smartphone that accepts Nano-SIM and Nano-SIM. Connectivity options include Wi-Fi, GPS, Bluetooth, USB OTG, Micro-USB, Active 4G on both SIM cards, 3G and 4G. Sensors on the phone include Face unlock, Fingerprint sensor, Compass/ Magnetometer, Proximity sensor, Accelerometer, Ambient light sensor and Gyroscope. The Realme 2 Pro runs on ColorOS 5.2, which is based on Android 8.1, and in addition to the fingerprint sensor, the phone also supports face recognition.
Realme, a subsidiary of the Chinese brand Oppo has been introduced to provide smartphones under Rs. 20,000 for the “young people around the world.” It is led by former Oppo Global VP Sky Li and was launched in May 2018. It is now an independent brand targeted at global youth with a new brand slogan ‘Proud to be Young’, epitomizing the brand and its global positioning.
The Realme 2 Pro is a powerful phone. It certainly is an appealing device especially at the price of Rs. 17,990 for the version with 8GB of RAM and 128GB of storage, the least priced phone in the market with the Snapdragon 660 SoC. The less expensive variants will have a price tag starting at Rs. 13,990, aand are certainly going to be headaches for other brands.