Ever since I first tasted a Kinnow some 30 years back I became a fan of this citrus fruit. Kinnow is known as Punjab’s king fruit and is famous for its health benefits. Harvesting of the fruit starts when the fruit’s external colour becomes orange, from December to February. The best harvesting time is mid-January to mid-February, when the fruit attains a TSS/acid ratio of 12:1 to 14:1.
But the problem – as with other fruits – was the excessive usage of chemicals in production of these fruits. I had been searching for genuine organic growers of Kinnow, and other fruits and also flowers for the last few years, and during my maiden trip to Abohar, Punjab, I did find a few places where they honestly practise real organic growing of Kinnows.
And recently when I learned about www.kinnowkart.com, India’s first e-commerce portal dedicated to the organically grown citrus fruit Kinnow, I was quick to go and meet the growers and the people behind the e-commerce portal.
Kinnowkart has been launched by Alba Info Solutions LLP. Kinnowkart.com ensures delivery of best quality non-preserved Kinnow at ones doorsteps Thus, adhering to the farm-to-table concept, of providing completely fresh fruit, to the health conscious.
Mr. Deepak Khanna, Director Alba Info Solutions LLP, said during the launch, “We provide 100% organic Kinnows straight from our farms in Abohar to your table within 36 hours. We have also tied with leading schools for placement of Kinnowkart counters, vending freshly squeezed Kinnow juice”
Mr. Kunal Chahar, Director Alba Info Solutions LLP further continued “Kinnow’s have multiple health benefits. It is one of those fruits that Aids Digestion, works as a body energizer and helps in kick starting the metabolism and keeping one healthy for a long time”.
The fruit ‘Kinnow’ is a high yield mandarin hybrid cultivated extensively in the wider Punjab region of India. It is a hybrid of two citrus cultivars — ‘King’ (Citrus nobilis) × ‘Willow Leaf’ (Citrus × deliciosa) — first developed by Howard B. Frost,At the University of California Citrus Experiment Station. After evaluation, ‘Kinnow’ was released as a new citrus hybrid for commercial cultivation in 1935. In a hot climate, plants can grow up to 35 feet high. ‘Kinnow’ trees are highly productive; it is not uncommon to find 1000 fruits per tree. The fruit matures in January-February. It peels easily and has a high juice content.
Kinnowkart.com, has tied with TGH Lifestyle Services Pvt. Ltd for distribution to corporate. Speaking at the occasion Ms Ritu Grover, CEO TGH said “We have been working for various corporate for so many years. This is one fruit which though seasonal has multiple benefits and that is why we decided to tie up for promotion and for spreading the good word”
Kinnowkart.com is Alba Solutions third offering looking towards benefitting society. The other two being Shiksha Sudhar (A Edu-socio initiative) and Horsesofindia.com.
Pre-Book The Citrus Fruit before the season begins
Please visit www.Kinnowkart.com for more information on how to book your favourite citurs fruit.